You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
From the category archives:
d business ethics
Facebook Likes: Is this job applicant a drug addict?
by Urs E. Gattiker on 2013/03/17 17,864 views
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,252 views
Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom
The future of customer service
by Urs E. Gattiker on 2012/10/24 · 9 comments 9,838 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.
Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.
Tagged as: benchmark, business ethics, CCO, chief customer officer, client service, creativity, customer experience, customer service, customer support, ethical business, hotel in rome, lifetime customer value, Rome, ropes to skip
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,993 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,435 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
When did good journalism die?
by Urs E. Gattiker on 2011/11/20 · 23 comments 12,342 views
Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.
Tagged as: Bild, ComMetrics, digital content, digital marketing, Financial Times, freesheet, Jahrbuch Qualitaet der Medien 2011, journalism, Le Monde, measurement, NZZ am Sonntag, privacy, quality vs. quantity, social web, Sonntagszeitung, Sueddeutsche Zeitung, TAZ, The Guardian, transparency, Wall Street Journal
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,128 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 32 comments 23,278 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,530 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,851 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics