Data analytics with big data. What do we need to watch out for to avoid making mistakes – think business ethics, privacy, making wrong conclusions…
Posts tagged as:
business ethics
Business analytics: Dealing with the data deluge
by Urs E. Gattiker on 2013/05/26 · 4 comments 10,539 views
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,272 views
Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom
The future of customer service
by Urs E. Gattiker on 2012/10/24 · 9 comments 9,847 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.
Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.
Tagged as: benchmark, business ethics, CCO, chief customer officer, client service, creativity, customer experience, customer service, customer support, ethical business, hotel in rome, lifetime customer value, Rome, ropes to skip
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,536 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 18,003 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,413 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,142 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 32 comments 23,297 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
2011 trends: Luxury brands and social media ROI
by Urs E. Gattiker on 2011/01/13 · 27 comments 18,000 views
in d business failures,e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: 3 tips for demonstrating the benefits of proper web design and what luxury brands, specifically, need to improve.
Tagged as: business ethics, corporate governance, Gucci, Hermès, Hublot, luxury brand, Prada, risk management, social media best practice, social media ROI, social networking, social networks, usability, usefulness
ComMetrics weekly review: 2010 in numbers
by Urs E. Gattiker on 2011/01/10 · 19 comments 11,361 views
in d business ethics,social media diary,white papers research
Social media marketing and monitoring: Are we at the dawn of the next Internet bubble? And what does systemic risk mean for our environment?
Tagged as: business ethics, corporate governance, risk management, social media best practice, social media ROI