Posts tagged as:

NGO

How dead is SEO marketing?

by Urs E. Gattiker on 2011/04/11 · 5 comments 20,352 views

in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research

Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?

Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics

Can cause marketing damage reputations?

by Urs E. Gattiker on 2011/04/04 · 66 comments 26,851 views

in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS

This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.

Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics

4 ways to success: Pepsi and Coca-Cola

by Urs E. Gattiker on 2010/02/17 · 67 comments 24,995 views

in c corporate blogging,c micro-blogging Twitter

This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.

Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring