Posts tagged as:

brand building

Blogging: The death of trust?

by Urs E. Gattiker on 2012/04/15 · 32 comments 17,739 views

in d business ethics

Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.

This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]