Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Posts tagged as:
brand building
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,095 views
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,989 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Social media marketing: Can I trust you?
by Urs E. Gattiker on 2009/12/30 · 61 comments 20,521 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
first steps on the way to build brand while blogging like a pro
by Urs E. Gattiker on 2008/02/27 1 views
This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]
Tagged as: blogosphere, brand building, buzz marketing, ComMetrics, CyTRAP Labs, measurement, smarter benchmarks, social media, sucessful blogging, target audience, type of content