Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.
Posts tagged as:
Financial Times
Business analytics: Arbitrary rankings, anyone?
by Urs E. Gattiker on 2012/11/22 · 15 comments 17,251 views
When did good journalism die?
by Urs E. Gattiker on 2011/11/20 · 23 comments 12,351 views
Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.
Tagged as: Bild, ComMetrics, digital content, digital marketing, Financial Times, freesheet, Jahrbuch Qualitaet der Medien 2011, journalism, Le Monde, measurement, NZZ am Sonntag, privacy, quality vs. quantity, social web, Sonntagszeitung, Sueddeutsche Zeitung, TAZ, The Guardian, transparency, Wall Street Journal
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,189 views
Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
Tagged as: analytics, Annemarie Wildeisen, Ben Hammersley, benchmnark data, book review, depth versus breadth, Evgeny Morozov, Financial Times, Harry Potter, Lee Siegel, media measurement, media metrics, media performance, New York Times, non-fiction, political science, where is the beef
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,659 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,311 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
BlogCamp 4: Insights to share
by Urs E. Gattiker on 2009/03/26 · 14 comments 10,361 views
Building a better mousetrap to improve your personal brand, image and reputation while building trust and confidence – the ropes to skip.
Tagged as: a dos and don'ts, BarCamp Switzerland, blog benchmarking, blog rankings, BlogCamp 4, blogcamp 4 schweiz, blogging effectively, Drupal how to, effectiveness, Financial Times, FTCBI, key metrics, social media newsroom, Twitter for beginners, web analytics
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,179 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
social media: Metrics to know and metrics to skip FAQ #3
by Urs E. Gattiker on 2008/08/13 1 views
It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]
Tagged as: a analytics taking action, benchmarking social media, Facebook, FAQ, Financial Times, Google Insight, indicators, measurement, social marketing metrics, Stowe Boyd
Financial Times: Is blogging good value?
by Urs E. Gattiker on 2008/07/12 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as: buzz marketing, c-suite blogging, Financial Times, indicators, measurement, ROI, social media, Web 2.0