Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.
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The future of customer service
by Urs E. Gattiker on 2012/10/24 · 9 comments 9,622 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 15,842 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,670 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 29,411 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,548 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,057 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Tagged as: best practice, Bob the Builder, buzz marketing, Pepsi, ropes to skip, social media influence, twitter
Building a social networking reputation: 4 golden rules
by Urs E. Gattiker on 2010/05/19 · 41 comments 13,988 views
Success is about being able to make yourself visible within social groups to help you gain a reputation. Here are 4 tips that help you get there.
Tagged as: effective networking, John F. Kennedy, measurement, media metrics, networking groups, ropes to skip, social media influence, social networking
5 reasons NOT to seal your social media borders
by Urs E. Gattiker on 2010/03/31 · 24 comments 15,775 views
A lot of companies refuse to allow their employees to access any social media at work, ever. We look at why this is wrong in a world where SM is becoming king.
Tagged as: client engagement, Facebook, measurement, professional networking, ropes to skip, social media 101, social media measurement
Why social networking groups fail
by Urs E. Gattiker on 2010/03/10 · 42 comments 24,874 views
Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.
Tagged as: best practice, effective networking, Facebook, job insecurity, LinkedIn, management guru, managing online groups effectively, personal brand, ropes to skip, social networking, Viadeo, virtual group, Xing, Ziggs
ComMetrics weekly review: HotWired to Ford via ROI
by Urs E. Gattiker on 2009/12/06 · 5 comments 11,151 views
When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as: banner ads, best links, c micro-blogging Twitter, cost-benefit analysis, Facebook, Google, media folks, media measurement, media monitoring group, ropes to skip, social media 101, social media measurement, social networks, tweets