Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.
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customer experience
The future of customer service
by Urs E. Gattiker on 2012/10/24 · 9 comments 9,836 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,344 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,430 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,921 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy
2012 trends: What makes a failure?
by Urs E. Gattiker on 2012/01/01 · 29 comments 10,416 views
3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.
Tagged as: Abu Dhabi Media Company, Android, Apple, BlackBerry, BlackBerry London, customer experience, Deutsche Telekom, Google, Google Plus, handset manufacturer, Huawei, iApp, iPhone, Kermit the Frog, Lenovo, m-commerce, Miss Piggy, Muppets, profit margin, Research in Motion, revenue share, RIM, ROI, Siri, Sony Music, Swisscom, Telefonica, Universal Music, Vevo, Vivendi, Vodafone, Xiaomi
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 9,899 views
in b why data and infographics help,e marketing 101 social media trendwatch,social media diary
Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
Tagged as: Android, blog, business context, cost-benefit, customer experience, discussion forum, Facebook, geographic region, Google, Google Plus, iApp, Siri, Slideshare, trend, Tumblr, twitter, Weibo, YouTube
Un-social media: 6 keys to success
by Urs E. Gattiker on 2010/09/29 · 13 comments 11,862 views
Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.
Tagged as: checklist, customer experience, customer feedback, customer relationship management, customer service, social media marketing