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From the category archives:
d business SME
The Startup Conference: Seattle 2012
by Deborah Drake on 2012/02/19 · 11 comments 22,247 views
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,545 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,963 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,858 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Measuring Facebook impact: 9 audience fundamentals
by Urs E. Gattiker on 2011/03/21 · 30 comments 10,231 views
in a analytics smarter & actionable KPIs,a analytics taking action,d business SME,e marketing 101 cost-benefit ROI
Moving from engagement to impact – a systematic approach for getting results that trigger actions which help improve your bottom line.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, maturity model, social business, social capital, social CRM, social media ROI
2011 trends: Social media marketing and ROI
by Urs E. Gattiker on 2010/11/24 · 30 comments 16,579 views
in a analytics smarter & actionable KPIs,d business SME,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of your Twitter and Facebook strategy to your bottom line.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
2011 trends: Social networking and ROI
by Urs E. Gattiker on 2010/11/17 · 25 comments 18,680 views
in d business SME,e marketing 101 social media trendwatch,e marketing 101 style matters
Social media monitoring, social media strategy: 3 trends and tips for networking – join, contribute and prune if necessary to improve your time management.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,362 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Tagged as: best practice, Bob the Builder, buzz marketing, Pepsi, ropes to skip, social media influence, twitter
Best business model: Free to use, pay to play
by ComMetrics Team on 2009/08/27 · 23 comments 16,458 views
in c corporate blogging,d business regulation,d business SME
The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.
Tagged as: all things being equal, Apple iPhone, Arsenal, Barcelona, c micro-blogging Twitter, ceteris paribus, freeconomics, freemium, global brand, good practice, light version, Manchester United, marketing buzz, Nokia N97, pre-paid SIM cards, pro version, Real Madrid, revenue stream, risk management, social networks fail to make money, there is no free lunch, try for free pay to play
Media kits: Getting it right
by Urs E. Gattiker on 2009/04/16 · 5 comments 8,852 views
in b why benchmark failures,c blogging - case studies,d business SME
In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility