Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Posts tagged as:
media metrics
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,709 views
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,532 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,025 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,102 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 18,000 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,024 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,362 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,392 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,776 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 92 comments 26,585 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking