Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Posts tagged as:
reputation
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,130 views
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,104 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 18,001 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,139 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
Media kits: Getting it right
by Urs E. Gattiker on 2009/04/16 · 5 comments 8,852 views
in b why benchmark failures,c blogging - case studies,d business SME
In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
Tagged as: brand, buzz marketing, economic crisis, effective virtual press kit, FT ComMetrics Blog Index, public relations, reputation, ropes to skip, social networks, viral marketing, visibility