Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
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web analytics
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,758 views
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 20,352 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,530 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,851 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,677 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
ComMetrics weekly review: 3 cloud computing lessons for bloggers
by Urs E. Gattiker on 2011/02/07 · 23 comments 10,288 views
in e marketing 101 style matters,social media diary,white papers research,z uncategorized
Social media monitoring and marketing: Whether you use Flickr, Gmail or Facebook, how can you make sure that your words and images live on? Find out!
Tagged as: best practice, cloud computing, customer engagement, customer relationship management, customer service, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, twitter, walled garden, web analytics, why your blog is your social media hub
Using great visuals = Failing your customers
by Urs E. Gattiker on 2009/12/24 · 22 comments 12,612 views
in c blogging - case studies,e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters
5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.
Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability
Social media marketing: 2 trends for 2010
by Urs E. Gattiker on 2009/11/12 · 29 comments 16,571 views
Assessing the success of our social media work in 2010 is critical. However, data bias and listening to customers is the challenge for next year.
Tagged as: bias, coremetrics, fashion house, glass bowl, hollywood celebrities, Hollywood celecbrities, italian fashion, luxury brands, mathematical precision, number crunching, omniture, opt-in, privacy, sample bias, spam, statistical issues, top-end brands, uk fashion, web analytics
Increasing blogging effectiveness: Step 6
by Urs E. Gattiker on 2009/08/13 · 11 comments 9,728 views
in a analytics taking action,b why benchmark analytics,white papers checklists
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are, web analytics
BlogCamp 4: Insights to share
by Urs E. Gattiker on 2009/03/26 · 14 comments 10,351 views
Building a better mousetrap to improve your personal brand, image and reputation while building trust and confidence – the ropes to skip.
Tagged as: a dos and don'ts, BarCamp Switzerland, blog benchmarking, blog rankings, BlogCamp 4, blogcamp 4 schweiz, blogging effectively, Drupal how to, effectiveness, Financial Times, FTCBI, key metrics, social media newsroom, Twitter for beginners, web analytics