What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
Posts tagged as:
viral marketing
Social Media Examiner: Do reader comments add value?
by Urs E. Gattiker on 2013/10/27 · 18 comments 43,883 views
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,884 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 10,998 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
Tagged as: 900:98:1.5:05 rule of social engagement, best practice, black high heels, blog engagement, blog metrics, CEO blog benchmark, corporate blog, Daniel L. Doctoroff, Dr Tianyi (TJ) Jiang, KPI, shoe laces, target audience, time budget, viral marketing, why benchmark SM?, word of mouth marketing
3 steps to word-of-mouth success
by Urs E. Gattiker on 2013/05/12 9,390 views
in d business Fortune 500,e marketing 101 social media trendwatch
Money and fame can help create buzz, but going viral and selling product is the challenge to master.
Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,657 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,249 views
Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,095 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,989 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,343 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,429 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing