Posts tagged as:

DHL

Luxury brands: Does sin-free equal failure?

by Urs E. Gattiker on 2012/01/22 · 25 comments 24,439 views

in d business ethics,d business Fortune 500,e marketing 101 style matters

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing

case study about DHL Express: How its web-based customer service fails once again

by Urs E. Gattiker on 2008/06/06 1 views

in c blogging - case studies

Hard Rock Cafe Houston trusts DHL to pick up Jimi Hendrix’s guitar and deliver it to the Hard Rock Cafe in Dublin WITHIN less than 24 HOURS.Our experience with DHL Express would suggest that we would never dare to take that risk with DHL Express. If DHL Express keeps its promise, as the above ad […]

Tagged as: benchmarking, DHL, DHL Express, Hard Rock Cafe, Jimi Hendrix, Post Office, regulation, service levels, social media, standards