Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
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checklist
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,102 views
in a analytics tools,great guest posts,white papers checklists
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,137 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
8 guidelines for fostering social media engagement
by Urs E. Gattiker on 2010/10/27 · 21 comments 23,333 views
Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
4 tips for crisis communication with social media marketing
by Urs E. Gattiker on 2010/10/20 · 26 comments 20,271 views
in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter
Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
4 ways to foster dialogue with corporate blogs
by Urs E. Gattiker on 2010/10/06 · 21 comments 80,325 views
in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging
Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.
Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring
Un-social media: 6 keys to success
by Urs E. Gattiker on 2010/09/29 · 13 comments 11,869 views
Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.
Tagged as: checklist, customer experience, customer feedback, customer relationship management, customer service, social media marketing
Increasing blogging effectiveness: Step 6
by Urs E. Gattiker on 2009/08/13 · 11 comments 9,732 views
in a analytics taking action,b why benchmark analytics,white papers checklists
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are, web analytics
Increasing blogging effectiveness: Step 4
by Urs E. Gattiker on 2009/07/08 · 15 comments 13,806 views
in a dos and don'ts,b why benchmark successes,c corporate blogging
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
Increasing blogging effectiveness: Step 2
by Urs E. Gattiker on 2009/06/03 · 9 comments 15,652 views
in a dos and don'ts,b why benchmark successes,c corporate blogging,e marketing 101 KISS
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out these second in a series of lessons learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are