These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]
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white papers research
TWiSA: Super Bowl freakalytics
by Urs E. Gattiker on 2014/02/07 15,503 views
in a analysis: gaining insights,social media diary,white papers research
TWiSA: Privacy, porn and smartphones
by Urs E. Gattiker on 2014/01/17 10,574 views
in a analysis: gaining insights,social media diary,white papers research
Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.
Tagged as: City of London, empowerment, freakalytics, GSE study, measurement, MOOC, Nordstrom, porn data, privacy, reliability, trendwatch, validity
Facebook Likes: Is this job applicant a drug addict?
by Urs E. Gattiker on 2013/03/17 17,870 views
You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
Tagged as: beer consumption, best practice, big data, car insurance premiums, data mining, discrimination, Facebook, measurement, privacy, recruitment, research paper, social media use., statistical term, user rights
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,362 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 32 comments 23,290 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,231 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Smartphone shoppers: What about coupons?
by Urs E. Gattiker on 2011/06/02 · 7 comments 10,638 views
in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research
US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.
Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,462 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
Tagged as: assessment tests, client engagement, Google preferences, scientific discovery process, social media measurement, think outside the box, why benchmark
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 20,359 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics
ComMetrics weekly review: Football rocked by EU court
by Urs E. Gattiker on 2011/02/14 · 11 comments 11,087 views
Social media ROI trends and best practice: Another bank falls on its face trying to exert too much control, while the Premier League of football gets smacked by an EU court.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, Commonwealth Bank of Australia, social media policy, social network trends, sports marketing, Xing Social Media Monitoring