These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]
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TWiSA: Super Bowl freakalytics
by Urs E. Gattiker on 2014/02/07 15,498 views
in a analysis: gaining insights,social media diary,white papers research
TWiSA: Privacy, porn and smartphones
by Urs E. Gattiker on 2014/01/17 10,569 views
in a analysis: gaining insights,social media diary,white papers research
Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.
Tagged as: City of London, empowerment, freakalytics, GSE study, measurement, MOOC, Nordstrom, porn data, privacy, reliability, trendwatch, validity
Business analytics: Dealing with the data deluge
by Urs E. Gattiker on 2013/05/26 · 4 comments 10,535 views
Data analytics with big data. What do we need to watch out for to avoid making mistakes – think business ethics, privacy, making wrong conclusions…
Tagged as: best practice, big data, business ethics, data analytics, data protection, data security, decision-making, Flickr, Google, infographics, key drivers, Koda, making sense, Pinterest, privacy, risk management, trendwatch, Yahoo!
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,356 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,439 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,595 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,759 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
ComMetrics poll: 2012 social media marketing trends
by Urs E. Gattiker on 2011/11/23 · 90 comments 14,425 views
What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.
Tagged as: 2012, cost-benefit analysis, digital marketing, discussion forum, expert poll, Fortune 500 company, govenrment agency, marketing challenges, measurement, media marketing, poll, research, social media marketing, social media measurement, social media ROI, social networking, social web, survey, trend, trend spotting, trendwatch
2011 trends: Mobile communication and ROI
by Urs E. Gattiker on 2010/11/10 · 20 comments 28,406 views
Social media monitoring, social media strategy: 4 trends – hardware, mobile Internet, use, usefulness – helping you improve customer relationship management.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power
5 corporate blogging trends for 2011
by Daniel Shorten on 2010/11/03 · 23 comments 13,532 views
in c corporate blogging,f standards - client focus, customer exp.
Writing blog posts is ever more considered to result in better customer relationship management. We show you what challenges await you for next year.
Tagged as: benchmark test, corporate governance, luxury brands, media metrics, media trends, mobile communication, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, trendwatch, webinar, woman power