Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
From the category archives:
d business Fortune 500
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,007 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
3 steps to word-of-mouth success
by Urs E. Gattiker on 2013/05/12 9,413 views
in d business Fortune 500,e marketing 101 social media trendwatch
Money and fame can help create buzz, but going viral and selling product is the challenge to master.
Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,442 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 19 comments 11,682 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,339 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,545 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,246 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
2011 trends: Corporate governance and woman-power
by Urs E. Gattiker on 2011/01/06 · 22 comments 13,104 views
in d business ethics,d business failures,d business Fortune 500,d business regulation,d business wef davos
Women CEOs and board members are a minority. Few may be willing to put their heads above the parapet but greater gender diversity helps the company’s bottom line.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,568 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon
by Urs E. Gattiker on 2010/11/22 · 28 comments 11,152 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks