How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
social media marketing
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
The keys to creating viral videos
by Sam Melton on 2013/11/14 · 4 comments 15,722 views
in e marketing 101 social media trendwatch,great guest posts
Everybody wants a viral video but what makes a video go viral. The ins and outs, tips that help you make it happen.
Tagged as: AT&T, Blendtec, buzz marketing, Old Spice, Samsung, social media marketing, Toyota, video sales, word of mouth, word of mouth marketing
3 steps to word-of-mouth success
by Urs E. Gattiker on 2013/05/12 9,404 views
in d business Fortune 500,e marketing 101 social media trendwatch
Money and fame can help create buzz, but going viral and selling product is the challenge to master.
Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,660 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,251 views
Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,939 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,635 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,276 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,525 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,020 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide