Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?
Posts tagged as:
social networking
Email is dead; long live email!
by Urs E. Gattiker on 2013/03/31 12,654 views
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,669 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,646 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,284 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,359 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Social media recruitment: What you need to know
by Urs E. Gattiker on 2012/05/27 · 49 comments 14,002 views
Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?
Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 55 comments 11,476 views
Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,362 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,392 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,599 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing