Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
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Louis Vuitton
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,442 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
ComMetrics weekly review: Google Me teams up with Louis Vuitton
by Urs E. Gattiker on 2010/08/23 · 221 comments 21,564 views
Social media metrics, ambush marketing DOs and DON’Ts: Google tries copying Facebook AGAIN, Tod’s pushes the trend of emphasizing heritage among luxury brands.
Tagged as: brand management, Gucci, Louis Vuitton, luxury brand, public image, reputation management, social media marketing
Paris Fashion to organize Davos 2010
by Urs E. Gattiker on 2009/02/07 · 8 comments 15,161 views
in d business wef davos,e marketing 101 serving a need,e marketing 101 style matters
While designers lived their dreams at last week’s Paris Fashion shows, people in Davos were concerned about world leaders losing their grip. In the hope of getting more creative solutions for the post-crisis world next year, organizers are considering combining WEF and Paris Fashion in 2010.
Tagged as: Angela Merkel, Armani Privé, Barrrack Obama, Bruno Frisoni, Caterpillar, Chanel, Christian Diro, couture stilettos, Davos, e marketing 101 style matters, Eli Saab, Evian, Gordon Brown, Hugo Boss, Jean Paul Givenchy, Karld Lagerfeld, Klaus Schwab, Louis Vuitton, Milan Fashion Week, moral compass, Nestlé, Paris couture shows, Paris Fashion week, Paul Smith, paying cash for trash, Perrier, Philips, Roger Vivier, sexy, Simon Peres, stiletto heels, strikes, Taro Aso, US government debt, Valerie Jarrett, Vladimir Putin, WEF, Wen Jiabao, World Economic Form, yes we can