Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
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social media ROI
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,253 views
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,638 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,276 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,525 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,352 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,339 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Social media recruitment: What you need to know
by Urs E. Gattiker on 2012/05/27 · 49 comments 13,999 views
Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?
Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ
ComMetrics poll: 2012 social media marketing trends
by Urs E. Gattiker on 2011/11/23 · 90 comments 14,424 views
What will be your biggest social media marketing challenge 2012? Find out, we are asking the expert, participate in our poll. We show you while non-profits do it different than Siemens in China, etc.
Tagged as: 2012, cost-benefit analysis, digital marketing, discussion forum, expert poll, Fortune 500 company, govenrment agency, marketing challenges, measurement, media marketing, poll, research, social media marketing, social media measurement, social media ROI, social networking, social web, survey, trend, trend spotting, trendwatch
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,129 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 21,952 views
Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing