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Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Mashable and TIME’s Twitter failure

by Urs E. Gattiker on 2009/10/01 · 15 comments 40,152 views

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Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.

Not too long ago we started this series of posts about benchmarking. At the time, I thought readers would inundate us with suggestions and great ideas… WRONG. We got 2 Comments and a few via e-mail. These seemed to indicate that people are aware of the issues, have some ideas….Nevertheless, most agreed that benchmarking effectively […]