Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as:
'sin free' seduction,
advertising,
Audi,
Bentley,
best-of-both-worlds marketing,
brand management,
Bugatti,
Chloé,
customer experience,
DHL,
ethics,
Federal Express,
Ferrari,
Gucci,
Hermès,
Lamborghini,
Louis Vuitton,
luxury,
RAF,
Skoda,
trendwatch,
UPS,
Vertu,
viral marketing,
word of mouth marketing
Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.
Tagged as:
Audi,
buzz marketing,
ComcastCares on Twitter,
hyper-local marketing,
mobile tag,
Second Life,
Sir Martin Sorrell,
social media measurement,
Wall Street and Twitter,
Web 2.0,
wef davos 2010 Twitter squatting,
WPP
Not too long ago we started this series of posts about benchmarking. At the time, I thought readers would inundate us with suggestions and great ideas… WRONG. We got 2 Comments and a few via e-mail. These seemed to indicate that people are aware of the issues, have some ideas….Nevertheless, most agreed that benchmarking effectively […]
Tagged as:
Audi,
benchmarking software,
comparing apples with apples,
Dan Schawbel,
Mittal Steel,
Volkswagen