How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
word of mouth marketing
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
The keys to creating viral videos
by Sam Melton on 2013/11/14 · 4 comments 15,722 views
in e marketing 101 social media trendwatch,great guest posts
Everybody wants a viral video but what makes a video go viral. The ins and outs, tips that help you make it happen.
Tagged as: AT&T, Blendtec, buzz marketing, Old Spice, Samsung, social media marketing, Toyota, video sales, word of mouth, word of mouth marketing
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,001 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
Tagged as: 900:98:1.5:05 rule of social engagement, best practice, black high heels, blog engagement, blog metrics, CEO blog benchmark, corporate blog, Daniel L. Doctoroff, Dr Tianyi (TJ) Jiang, KPI, shoe laces, target audience, time budget, viral marketing, why benchmark SM?, word of mouth marketing
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,660 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,698 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,636 views
Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,276 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,351 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,435 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
ComMetrics weekly review: Social media marketing and monitoring
by Urs E. Gattiker on 2010/09/20 · 20 comments 9,116 views
Social media monitoring, social media strategy: And the winner is? Search: Bing; online news: PEW report; advertising: Google; social media metrics: pageviews…
Tagged as: benchmark test, luxury branding, social media marketing, social media monitoring, social media monitoring tools, Twitter monitoring, viral marketing, word of mouth marketing