Every car brand tries to reach its customers online and at car shows, but some need to go back to school while others pass with flying colours. Our assessment of your favourite brands.
From the category archives:
b why benchmark failures
Geneva Motor Show: Social media #bigfail
by Urs E. Gattiker on 2014/03/11 · 19 comments 39,307 views
in b why benchmark failures,e marketing 101 cost-benefit ROI
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,128 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,537 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,239 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,676 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,952 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks
ComMetrics weekly review: Engineering failure-elimination
by Urs E. Gattiker on 2010/10/25 · 13 comments 9,954 views
in a dos and don'ts,b why benchmark failures,social media diary
Social media monitoring, social media strategy: Who is winning the trust war? How to turn a failure of trust into successful customer relationship management.
Tagged as: best practice, consumer behavior, customer relationship management, customer satisfaction, media metrics, trust
4 tips for crisis communication with social media marketing
by Urs E. Gattiker on 2010/10/20 · 26 comments 20,265 views
in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter
Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
ComMetrics weekly review: Do mind the GAP
by Urs E. Gattiker on 2010/10/18 · 13 comments 13,591 views
in a dos and don'ts,b why benchmark failures,e marketing 101 cost-benefit ROI,social media diary
Social media monitoring, social media strategy: Who is winning the GAP brand logo war? How to stumble in Social Media 101 and still come out ahead. Case study.
Tagged as: best practice, consumer behavior, fashion brand, high fashion, marketing definition, media metrics, usability tests
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,084 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing