Social media marketing and monitoring: Are we at the dawn of the next Internet bubble? And what does systemic risk mean for our environment?
From the category archives:
d business ethics
ComMetrics weekly review: 2010 in numbers
by Urs E. Gattiker on 2011/01/10 · 19 comments 11,351 views
in d business ethics,social media diary,white papers research
2011 trends: Corporate governance and woman-power
by Urs E. Gattiker on 2011/01/06 · 22 comments 13,095 views
in d business ethics,d business failures,d business Fortune 500,d business regulation,d business wef davos
Women CEOs and board members are a minority. Few may be willing to put their heads above the parapet but greater gender diversity helps the company’s bottom line.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
Christmas and luxury brands
by Urs E. Gattiker on 2010/12/22 · 22 comments 16,301 views
in d business ethics,d business failures,e marketing 101 style matters,white papers research
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as: business ethics, corporate governance, GAP, Gucci, Hermès, Hublot, luxury brand, Piaget, Prada, risk management, social media best practice, social media ROI, social networking, social networks
ComMetrics weekly review: Cloud computing and cyber-wars
by Urs E. Gattiker on 2010/12/13 · 30 comments 10,653 views
Social media monitoring, social media strategy: What Wikileaks, PayPal, Visa and PostFinance can teach us about cloud computing, fairness and trust.
Tagged as: business ethics, computing in a cloud, corporate governance, cyber-wars, DDoS, information security, risk management, social media best practice, social media ROI, social networking, social networks, webinar, Wikileaks
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,563 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon
by Urs E. Gattiker on 2010/11/22 · 28 comments 11,148 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks
ComMetrics weekly review: What do BP, big banks and Putin share?
by Urs E. Gattiker on 2010/09/13 · 19 comments 22,932 views
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Where the money is
by Urs E. Gattiker on 2010/07/12 · 14 comments 11,625 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Amazon, Tesco via Nike to Barcelona going bankrupt.
Tagged as: Facebook addiction, FIFA sponsors, ROI, social media, social media addiction, social media monitoring, social media ROI, UEFA Club Licensing and Financial Fair Play Regulations, World Cup
ComMetrics weekly review: Orange women ambush FIFA, Starbucks fails
by Urs E. Gattiker on 2010/06/21 · 11 comments 8,801 views
How BP shrugs off negative reviews
by Urs E. Gattiker on 2010/06/16 · 71 comments 17,213 views
BP’s mess in the Gulf of Mexico is a reminder that social media monitoring matters little, if at all, when chasing a moving target. But smaller businesses beware.
Tagged as: BP Texas City refinery, Deepwater horizon, defamation law suit, Piper Alpha, SLAPPs, Strategic Lawsuits Against Public Participation, T&J Towing