You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
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Facebook Likes: Is this job applicant a drug addict?
by Urs E. Gattiker on 2013/03/17 17,861 views
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,274 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
Social media recruitment: What you need to know
by Urs E. Gattiker on 2012/05/27 · 49 comments 13,998 views
Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?
Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,345 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing
ComMetrics poll results: Key trends for 2012?
by Urs E. Gattiker on 2011/12/19 · 13 comments 9,899 views
in b why data and infographics help,e marketing 101 social media trendwatch,social media diary
Micro and large organizations are concerned about their lack of resources, engagement metrics are elusive, privacy is no longer critical and speed matters.
Tagged as: Android, blog, business context, cost-benefit, customer experience, discussion forum, Facebook, geographic region, Google, Google Plus, iApp, Siri, Slideshare, trend, Tumblr, twitter, Weibo, YouTube
Could Google+ fail in 2012?
by Urs E. Gattiker on 2011/12/11 · 45 comments 15,588 views
Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?
Tagged as: Apple, Facebook, Google, Google Plus, Google Ripples, iPhone, latest trends, LinkedIn, measure for impact, media monitoring, search features, social networking, trendwatch, XeesMe, Xing
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,755 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,127 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,947 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
URL shorteners: Got a recommendation?
by Urs E. Gattiker on 2011/07/06 · 35 comments 95,270 views
URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!
Tagged as: customer relationship management, do the baseline, Facebook, googlebot, media metrics, pagerank, performance measures, sCRM, SEO, SEO optimization, social bookmarking service, social media kit, social media measurement, twitter, uniform resource locator, URL Shortener