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Sueddeutsche Zeitung

When did good journalism die?

by Urs E. Gattiker on 2011/11/20 · 23 comments 12,347 views

in a dos and don'ts,d business ethics,d business wef davos

Press freedom vs. privacy. Information quality vs. cost. And the winner is? Three trends to worry about and two tips to help newspapers ride out the storm.

Tagged as: Bild, ComMetrics, digital content, digital marketing, Financial Times, freesheet, Jahrbuch Qualitaet der Medien 2011, journalism, Le Monde, measurement, NZZ am Sonntag, privacy, quality vs. quantity, social web, Sonntagszeitung, Sueddeutsche Zeitung, TAZ, The Guardian, transparency, Wall Street Journal

Social media ROI: 3 things to watch out for

by Urs E. Gattiker on 2011/11/03 · 17 comments 11,138 views

in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS

ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.

Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop