How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
ROI
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,766 views
in e marketing 101 social media trendwatch,social media diary
Big data: The latest fad?
by Urs E. Gattiker on 2014/01/07 · 2 comments 22,772 views
Will big data transform business or how we do health care? It could but…
Tagged as: Alexa data fail, analysis, best practice, big data, big data prediction, business analytics, indicators, measurement, ROI, social media
Expert bloggers’ top 5 secrets
by Urs E. Gattiker on 2013/12/12 13,985 views
Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.
Tagged as: 2013 BBC Reith Lectures, art teaches bloggers, best practice, buzz marketing, Darren Rowse, Grayson Perry, Jeff Bullas, Jeremiah Owyang, KPI, Playing to the Gallery, ROI, self promotion, TED conference, TEDx conference
Typhoon Haiyan: Twitter and Flickr to the rescue?
by Urs E. Gattiker on 2013/11/10 · 1 comment 15,105 views
Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?
Tagged as: big data, communication, disaster management, disaster rescue, earthquake, Flickr, flooding, LAX Airport, Pakistan, return on investment, ROI, strategy, twitter, Typhoon Haiyan
Social Media Examiner: Do reader comments add value?
by Urs E. Gattiker on 2013/10/27 · 18 comments 44,138 views
What does this blog do better than many others, including mine? We share the secrets of what can we learn from them.
Tagged as: big data, branding, buzz marketing, cost-benefit analysis, CyTRAP BlogRank, KPI, Marketing Mix, measure for impact, ROI, social buzz, Social Media Examiner, strategy, valuable content, viral marketing
Daimler blog: Reader comment ROI, anyone?
by Urs E. Gattiker on 2013/10/06 · 9 comments 20,671 views
When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?
Tagged as: Accenture, branding, Budget, corporate communication, cost-benefit analysis, Daimler blog, KPI, Marketing Mix, ROI, Social Media Examiner, strategy, UBS
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,103 views
in a analytics tools,great guest posts,white papers checklists
Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
Tagged as: benchmark, best practice, BlogRank, checklist, data analytics, john wanamaker, Key Performance Indicator, KPI, ROI, SEO strategy, social media metrics, social media monitoring, strategy
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,901 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,669 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,318 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring