These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]
From the category archives:
a analysis: gaining insights
TWiSA: Super Bowl freakalytics
by Urs E. Gattiker on 2014/02/07 15,529 views
in a analysis: gaining insights,social media diary,white papers research
TWiSA: Privacy, porn and smartphones
by Urs E. Gattiker on 2014/01/17 10,602 views
in a analysis: gaining insights,social media diary,white papers research
Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.
Tagged as: City of London, empowerment, freakalytics, GSE study, measurement, MOOC, Nordstrom, porn data, privacy, reliability, trendwatch, validity
Big data: The latest fad?
by Urs E. Gattiker on 2014/01/07 · 2 comments 22,810 views
Will big data transform business or how we do health care? It could but…
Tagged as: Alexa data fail, analysis, best practice, big data, big data prediction, business analytics, indicators, measurement, ROI, social media
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,710 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,268 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,384 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 13,580 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,574 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
3 lessons Super Bowl ads cannot teach
by Urs E. Gattiker on 2011/02/10 · 8 comments 13,715 views
Social media monitoring and marketing: The Ford Focus campaign using old and new media shows how one can fail miserably. So what can we learn from this? Find out!
Tagged as: best practice, customer engagement, customer relationship management, customer service, Focus Rally America, Ford Focus Rally, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media monitoring, social media ROI, social networking, social networks, sports marketing, Super Bowl, twitter, web analytics, why your blog is your social media hub
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,335 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter