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The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.

Blogging: The death of trust?

by Urs E. Gattiker on 2012/04/15 · 32 comments 17,699 views

in d business ethics

Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Company failures: Why is Twitter so difficult?

by Urs E. Gattiker on 2012/03/18 · 55 comments 11,145 views

in c micro-blogging Twitter

Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.

URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!

Ubiquitous sharing: Real insight?

by Urs E. Gattiker on 2011/07/01 · 15 comments 15,319 views

in a dos and don'ts,d business failures

Are you having an impact? Do your friends – clients respond to your tweets, Facebook wall and blog posts? Four things to watch out for to get resonance.

Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.