4 lessons to help you look smart next time you present social media monitoring data to management.
From the category archives:
a analytics taking action
Why I love social media monitoring
by Urs E. Gattiker on 2013/06/10 11,784 views
in a analytics taking action,a dos and don'ts,b why benchmark analytics
Business analytics: Dealing with the data deluge
by Urs E. Gattiker on 2013/05/26 · 4 comments 10,531 views
Data analytics with big data. What do we need to watch out for to avoid making mistakes – think business ethics, privacy, making wrong conclusions…
Tagged as: best practice, big data, business ethics, data analytics, data protection, data security, decision-making, Flickr, Google, infographics, key drivers, Koda, making sense, Pinterest, privacy, risk management, trendwatch, Yahoo!
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,312 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,454 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,018 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,772 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
Why do social media audits fail?
by Urs E. Gattiker on 2011/05/09 · 16 comments 21,952 views
Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.
Tagged as: Key Performance Indicator, most important drivers, operating metrics, SMART metrics, SMART metrics with a BANG, social media ROI, T-Mobile, video goes viral, viral marketing
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,404 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,852 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Measuring Facebook engagement: Did you score?
by Urs E. Gattiker on 2011/03/24 · 12 comments 12,474 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 cost-benefit ROI
Moving from engagement to impact: a systematic approach for scoring your conversation – how do you rank?
Tagged as: 2011 trends, best practice, Beziehungsmarketing, cost management, critical benchmark, Facebook insight, maturity model, social business, social capital, social CRM, social media ROI