Posts tagged as:

best-of-both-worlds marketing

Luxury brands: Does sin-free equal failure?

by Urs E. Gattiker on 2012/01/22 · 25 comments 24,439 views

in d business ethics,d business Fortune 500,e marketing 101 style matters

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing

What satisfies your customer?

by Urs E. Gattiker on 2012/01/15 · 35 comments 13,926 views

in a dos and don'ts,social media diary

Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.

Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy