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From the category archives:
a analytics smarter & actionable KPIs
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,318 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
Business analytics: Arbitrary rankings, anyone?
by Urs E. Gattiker on 2012/11/22 · 15 comments 17,242 views
Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.
Tagged as: benchmark, best practice, big data, Bloomberg, business school rankings, Businessweek, data analytics, Financial Times, global MBA rankings, methodology, reliability, validity, why benchmark
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,463 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?
Commercials: What ROI?
by Carla Gentry on 2012/01/09 · 34 comments 14,963 views
Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?
Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy
Google+ Ripples: The promise of shared intelligence
by Debra Askanase on 2011/11/27 · 38 comments 18,777 views
in a analytics smarter & actionable KPIs,a analytics taking action,e marketing 101 social media trendwatch,great guest posts
Google+ Ripples is the first set of metrics from Google around Google+. Ripples offers Google+ users relevant information about the use of Google+ Circles, Google+ influence, and how Google+ posts are spread.
Tagged as: conversation metrics, engagement metrics, Google, Google Analytics, Google Buzz, Google Ripples, Google Wave, measure for impact, measurement, media metrics, Online influence, social media analytics, social media measurement, social network
URL shorteners: Got a recommendation?
by Urs E. Gattiker on 2011/07/06 · 35 comments 95,279 views
URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!
Tagged as: customer relationship management, do the baseline, Facebook, googlebot, media metrics, pagerank, performance measures, sCRM, SEO, SEO optimization, social bookmarking service, social media kit, social media measurement, twitter, uniform resource locator, URL Shortener
Engagement efforts: Are yours driving clients away?
by Urs E. Gattiker on 2011/06/22 · 11 comments 9,354 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,b why benchmark analytics
Are you having an impact? Do your company’s corporate Twitter account and Facebook page create resonance? Four things to watch out for.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, Claridge Hotel, customer relationship management, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, sCRM, social media audit hub, social media measurement
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,411 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Is blog and Facebook engagement obsolete?
by Urs E. Gattiker on 2011/04/14 · 17 comments 13,549 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Fostering engagement in a world where increasingly fewer people have the time: a systematic approach for scoring your conversation – how do you rank?
Tagged as: client engagement, customer relationship management, Facebook engagement, NGO management, Quora engagement, social media is not scalable, Twitter engagement, understanding the audience, weblog engagement
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,539 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics