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advertising

Facebook: Why is nobody listening?

by Urs E. Gattiker on 2012/02/05 · 87 comments 37,361 views

in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts

How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.

Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing

Luxury brands: Does sin-free equal failure?

by Urs E. Gattiker on 2012/01/22 · 25 comments 24,441 views

in d business ethics,d business Fortune 500,e marketing 101 style matters

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing

Commercials: What ROI?

by Carla Gentry on 2012/01/09 · 34 comments 14,959 views

in a analytics smarter & actionable KPIs,great guest posts

Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?

Tagged as: advertising, clicks, commercial, impression, measurement, promoted account, purpose, ROI, sentiment analysis, social media, sponsored tweet, strategy

4 Lessons we can Learn from Mercedes-Benz, AOL and Wells Fargo

by Urs E. Gattiker on 2008/03/26 1 views

in d business Fortune 500,e marketing 101 serving a need

They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]

Tagged as: advertising, AOL, benchmarking, buzz marketing, Coke's virtual world, cokestudios, ComMetrics, failure, Mercedes-Benz, Milan Fashion Week, mycoke, Second Life, social media influence, virtual world, Wells Fargo