How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Posts tagged as:
brand management
Facebook: Why is nobody listening?
by Urs E. Gattiker on 2012/02/05 · 87 comments 37,345 views
in e marketing 101 social media trendwatch,social media diary,white papers research,z most popular posts
Luxury brands: Does sin-free equal failure?
by Urs E. Gattiker on 2012/01/22 · 25 comments 24,430 views
in d business ethics,d business Fortune 500,e marketing 101 style matters
Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,237 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
ComMetrics weekly review: What do BP, big banks and Putin share?
by Urs E. Gattiker on 2010/09/13 · 19 comments 22,929 views
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Ferrari loses, WEF blunders as Asia soars
by Urs E. Gattiker on 2010/09/06 · 18 comments 14,824 views
in d business wef davos,social media diary,white papers research
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: 7 roads to a social media flop
by Urs E. Gattiker on 2010/08/30 · 15 comments 12,082 views
in a analytics: rating and ranking - who's #1,b why benchmark failures,b why benchmark successes,c corporate blogging,social media diary
Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
ComMetrics weekly review: Google Me teams up with Louis Vuitton
by Urs E. Gattiker on 2010/08/23 · 221 comments 21,543 views
Social media metrics, ambush marketing DOs and DON’Ts: Google tries copying Facebook AGAIN, Tod’s pushes the trend of emphasizing heritage among luxury brands.
Tagged as: brand management, Gucci, Louis Vuitton, luxury brand, public image, reputation management, social media marketing
Social media trends: Pepsi’s charity contest
by Urs E. Gattiker on 2010/03/04 · 13 comments 13,391 views
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz
Coca-Cola: Real Thing or myth?
by Urs E. Gattiker on 2009/04/09 · 4 comments 18,253 views
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as: boycott Coca-Cola, brand management, brand vs. reputation, business ethics, corporate governance, Joe Six-Pack, moral compass, obesity, public relations, reputation management, tooth decay, weight gain
12 rules for blogging politicians: Thou shalt not … rules 5 – 8
by Urs E. Gattiker on 2008/08/23 1 views
in c corporate blogging,e marketing 101 KISS,e marketing 101 serving a need
Social media analytics matter. This post addresses the challenges for blogging politicians, such as the Obama-Biden ’08 dream-team and John McCain’s efforts on Twitter ;-). Politicians are using social media for reaching out to the public more effectively. How effective are they? Ropes to skip ==> we help you move from good practice to best practice when it comes to blogging.
Tagged as: benchmarking, best practice, blogging politicians, brand management, good practice, John McCain, Obama-Biden '08, President Mahmoud Ahmadi-Nejad, reputation management, ropes to skip