Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
Tagged as:
'sin free' seduction,
advertising,
Audi,
Bentley,
best-of-both-worlds marketing,
brand management,
Bugatti,
Chloé,
customer experience,
DHL,
ethics,
Federal Express,
Ferrari,
Gucci,
Hermès,
Lamborghini,
Louis Vuitton,
luxury,
RAF,
Skoda,
trendwatch,
UPS,
Vertu,
viral marketing,
word of mouth marketing
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as:
brand management,
business ethics,
Coca-Cola,
ethics,
Facebook,
honesty,
Joyful Heart Foundation,
Law & Order: Special Victims Unit,
Mariska Hargitay,
Pepsi,
reputation management,
social media buzz
While ethics guide daily personal behavior, morals constrain our pursuit of personal interests. How does this affect journalists or bloggers who receive freebies from vendors or test gadgets and then publish their experiences?
Tagged as:
anonymous shopper,
benchmarking,
Consumer Reports,
Daimler,
Elk-test,
ethics,
evaluation system,
influence,
Jeremiah Owyang,
Jonathan Margolis,
Josh Bernoff,
media metrics,
moral issues,
motor journalists,
new technology gadgets,
Nicolas Hayek,
Paul Taylor gadget guru,
product launch,
product testing,
Smart car,
sponsored conversation,
Stiftung fuer Konsumentenschutz,
Stiftung Warentest,
Walt Mossberg personal technology