From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.
Posts tagged as:
disaster relief
Twitter in a crisis: 6 tips for a faster rescue
by Urs E. Gattiker on 2011/04/18 · 146 comments 46,277 views
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,531 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,852 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics