Posts tagged as:

Wom

Super Bowl: Is digital changing Coca-Cola’s choices?

by Urs E. Gattiker on 2013/01/27 · 2 comments 9,709 views

in e marketing 101 KISS,social media diary

Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.

Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing

Fashion blogs: Is trust possible?

by Urs E. Gattiker on 2012/11/06 · 15 comments 11,262 views

in d business ethics,e marketing 101 style matters

Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.

Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom