Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
From the category archives:
e marketing 101 KISS
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,709 views
Why a cartoon may change e-books [infographic]
by Urs E. Gattiker on 2012/09/19 · 22 comments 16,947 views
in b why data and infographics help,e marketing 101 KISS,social media diary
Judge approves US$69 million e-book settlement from Dept. of Justice. Amazon’s discount pricing strategy will continue to squeeze profit margins while list prices climb.
Tagged as: Amazon, Apple, best approach, best practice, best solution, buzz marketing, case study, DoJ case, e-book, infographic, Kindle, KPI, market share, measure for impact, measurement, oligopoly, ROI, social media marketing
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,139 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,858 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
2011 trends: Will iPad2 be Apple’s downfall?
by Urs E. Gattiker on 2011/03/10 · 14 comments 11,381 views
in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 social media trendwatch
No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM
ComMetrics weekly review: Customer relationship management
by Urs E. Gattiker on 2010/10/04 · 13 comments 8,903 views
Social media monitoring, social media strategy: And the winner is? Customer service often fails, and worse, white papers often fail to illuminate the real issues.
Tagged as: marketing buzz, micro-blogging, quality versus quantity, social media marketing, social media monitoring
Un-social media: 6 keys to success
by Urs E. Gattiker on 2010/09/29 · 13 comments 11,873 views
Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.
Tagged as: checklist, customer experience, customer feedback, customer relationship management, customer service, social media marketing
Social media DO’s and DON’Ts: 8 job search essentials
by Urs E. Gattiker on 2010/08/18 · 17 comments 12,989 views
Start working on your social media footprint to build your personal brand while getting the job you want. Learn from mistakes and fine-tune your skills to win.
Tagged as: career management, CV, job search, online job search, resume, social media marketing
Warren Buffett: What works with social media
by Urs E. Gattiker on 2010/05/05 · 17 comments 11,758 views
Mr. Buffett is known for making smart investment choices. But can his GEICO car insurance strategy or Gillette razor model be applied effectively using social media?
Tagged as: Oracle of Omaha, Warren Buffett
Apple, Google and China: What you should know
by Urs E. Gattiker on 2010/01/13 · 28 comments 22,221 views
Consumers love Apple and Google because their products follow the laws of simplicity. But will their growing market dominance become a problem in 2010 and beyond?
Tagged as: bells and whistles, Gmail, Google Chrome, Google OS Android, hardware integration, iPhone, ipod, revenue stream, uncluttered interface, user experience, windows platform