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In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?

Blogging: The death of trust?

by Urs E. Gattiker on 2012/04/15 · 32 comments 17,706 views

in d business ethics

Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?

Social media monitoring, social media strategy: Who is winning the trust war? How to turn a failure of trust into successful customer relationship management.

This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.

Case study outlines the six ropes to skip when developing an application (WidgetLaboratory) for a Ning. Both companies made some not so smart mistakes. Can you trust either one of them enough to enter a commercial relationshp?