In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?
Posts tagged as:
trust
Voodoo metrics: Facing the music
by Urs E. Gattiker on 2013/01/15 · 2 comments 8,138 views
in a analytics: rating and ranking - who's #1,a dos and don'ts
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 17,994 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing
ComMetrics weekly review: Engineering failure-elimination
by Urs E. Gattiker on 2010/10/25 · 13 comments 9,955 views
in a dos and don'ts,b why benchmark failures,social media diary
Social media monitoring, social media strategy: Who is winning the trust war? How to turn a failure of trust into successful customer relationship management.
Tagged as: best practice, consumer behavior, customer relationship management, customer satisfaction, media metrics, trust
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,715 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
Social media marketing: Can I trust you?
by Urs E. Gattiker on 2009/12/30 · 61 comments 20,530 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
Case study container Ning and application developer WidgetLaboratory got divorced
by Urs E. Gattiker on 2008/08/27 1 views
Case study outlines the six ropes to skip when developing an application (WidgetLaboratory) for a Ning. Both companies made some not so smart mistakes. Can you trust either one of them enough to enter a commercial relationshp?
Tagged as: benchmarks, commercial relationships are built on trust, confidence, Gina Bianchini, Ning, TechCrunch, trust, usability, WidgetLaboratory