Every car brand tries to reach its customers online and at car shows, but some need to go back to school while others pass with flying colours. Our assessment of your favourite brands.
From the category archives:
e marketing 101 cost-benefit ROI
Geneva Motor Show: Social media #bigfail
by Urs E. Gattiker on 2014/03/11 · 19 comments 39,312 views
in b why benchmark failures,e marketing 101 cost-benefit ROI
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,663 views
Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Tagged as: best practice, buzz marketing, MySpace, ROI, social business, social media marketing, social media measurement, social networking, viral marketing, word of mouth marketing
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 92 comments 26,581 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,135 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
My bank loves me! …Or not
by Urs E. Gattiker on 2011/10/06 · 19 comments 11,678 views
in d business Fortune 500,e marketing 101 cost-benefit ROI,e marketing 101 serving a need,e marketing 101 social media trendwatch,e marketing 101 style matters
So your bank follows you on Twitter… does that mean they really like and pay attention to you or are they just going with the flow of non-starter corporate social media efforts?
Tagged as: Bank of America, Barclays, BofA_Help, city of Zurich, CRM, customer feedback, customer relationship management, customer survey, Jura Kaffeemaschinen, Migros Bank, netnography, research bias, research method, social CRM
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,336 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, Old Spice, Procter & Gamble, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,677 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,409 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Smartphone shoppers: What about coupons?
by Urs E. Gattiker on 2011/06/02 · 7 comments 10,633 views
in e marketing 101 cost-benefit ROI,e marketing 101 serving a need,white papers research
US smartphone shoppers do price comparisons and try to get in-store deals. However, Europeans tend to do things differently while still getting the best deal.
Tagged as: consumer panel, in-store coupons, media metrics, mobile consumer, mobile location, online research, price comparisons, research report, smartphone shopper, store coupons, targeting shoppers, white paper
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,407 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing