Facelifted Myspace is reminder that it is time to look for a niche social network that serves you best.
Posts tagged as:
social media measurement
The new Myspace: Too little innovation, too late?
by Celina Conner on 2013/03/04 · 5 comments 12,669 views
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,709 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
Fashion blogs: Is trust possible?
by Urs E. Gattiker on 2012/11/06 · 15 comments 11,262 views
Fashion blogging requires that disclosure and matters of ethics are addressed openly. I provide 3 tips that will help.
Tagged as: best practice, business ethics, buzz marketing, conflict of interest, disclosure, fashion, fashion magazine, guide, influencer, measure for impact, social media best practice, social media marketing, social media measurement, social media monitoring, social media ROI, style fashion, viral marketing, Wom
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,463 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,534 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,026 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,359 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,351 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,104 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Blogging: The death of trust?
by Urs E. Gattiker on 2012/04/15 · 32 comments 18,001 views
Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?
Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing