Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.
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'sin free' seduction,
advertising,
Audi,
Bentley,
best-of-both-worlds marketing,
brand management,
Bugatti,
Chloé,
customer experience,
DHL,
ethics,
Federal Express,
Ferrari,
Gucci,
Hermès,
Lamborghini,
Louis Vuitton,
luxury,
RAF,
Skoda,
trendwatch,
UPS,
Vertu,
viral marketing,
word of mouth marketing
Social media monitoring, social media strategy: 3 tips for demonstrating the benefits of proper web design and what luxury brands, specifically, need to improve.
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business ethics,
corporate governance,
Gucci,
Hermès,
Hublot,
luxury brand,
Prada,
risk management,
social media best practice,
social media ROI,
social networking,
social networks,
usability,
usefulness
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as:
business ethics,
corporate governance,
GAP,
Gucci,
Hermès,
Hublot,
luxury brand,
Piaget,
Prada,
risk management,
social media best practice,
social media ROI,
social networking,
social networks
After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.
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balance sheet,
Chanel,
designer Stefano Pilati,
Gucci,
high margin products,
Keep it simple stupid,
L'Oréal,
license revenues,
luxury label,
PPR,
YSL,
Yves Saint Laurent
It is not where you start from that is important, it is where you end up as illustrated here: Paris Fashion to organize Davos 2010 Doing things in style – stiletto heels and Tahitian shades If fashion teaches us anything it is that: any era-defining cultural event, style or catchphrase will always reappear in some […]
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benchmark,
buzz marketing,
ComMetrics,
Emilio Pucci,
Fendi,
Gucci,
market niche,
Marni,
Milan Fashion Week