How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
measurement
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,758 views
in e marketing 101 social media trendwatch,social media diary
TWiSA: Super Bowl freakalytics
by Urs E. Gattiker on 2014/02/07 15,490 views
in a analysis: gaining insights,social media diary,white papers research
These Weeks in Social Analytics (TWiSA) provides easy to read summaries of recently published articles or studies that have crossed our desks at CyTRAP BlogRank. Get previous editions of TWiSA – Freakalytics and big data 1. Attention YouTube users Not too long ago, Pew published research findings that indicate 62 percent of US Facebook users stay away […]
Tagged as: empowerment, freakalytics, GSE study, measurement, MOOC, porn data, privacy, reliability, trendwatch, validity
TWiSA: Privacy, porn and smartphones
by Urs E. Gattiker on 2014/01/17 10,566 views
in a analysis: gaining insights,social media diary,white papers research
Why smartphones are bad for your privacy, used to download porn at work, and online courses may not be for you.
Tagged as: City of London, empowerment, freakalytics, GSE study, measurement, MOOC, Nordstrom, porn data, privacy, reliability, trendwatch, validity
Big data: The latest fad?
by Urs E. Gattiker on 2014/01/07 · 2 comments 22,762 views
Will big data transform business or how we do health care? It could but…
Tagged as: Alexa data fail, analysis, best practice, big data, big data prediction, business analytics, indicators, measurement, ROI, social media
3 steps to word-of-mouth success
by Urs E. Gattiker on 2013/05/12 9,390 views
in d business Fortune 500,e marketing 101 social media trendwatch
Money and fame can help create buzz, but going viral and selling product is the challenge to master.
Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing
Poll on Twitter, Facebook and Google: Choose a book cover
by Urs E. Gattiker on 2013/04/28 120,236 views
Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line
Tagged as: analytics, best practice, bestseller, DrKPI, measure for impact, measurement, social media audit, social media metrics
Email is dead; long live email!
by Urs E. Gattiker on 2013/03/31 12,639 views
Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?
Tagged as: benchmark, best practice, communication, communication theory, infographic, measurement, networking tool, social networking, Summly
Facebook Likes: Is this job applicant a drug addict?
by Urs E. Gattiker on 2013/03/17 17,861 views
You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
Tagged as: beer consumption, best practice, big data, car insurance premiums, data mining, discrimination, Facebook, measurement, privacy, recruitment, research paper, social media use., statistical term, user rights
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,311 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring
Business analytics: Best practices for success
by Urs E. Gattiker on 2012/10/03 · 32 comments 18,444 views
in a analytics smarter & actionable KPIs,a analytics taking action,white papers checklists,z most popular posts
How can you get the most out of big data? We explain three methods that help you master the challenge. This is the first post in a series.
Tagged as: benchmark, best practice, big data, business analytics, client focus, descriptive analytics, inferential statistics, measure for impact, measurement, predictive analytics, prescriptive analytics, research, research methodology, social media measurement, statistical analysis, statistics, why benchmark SM?