ComMetrics Week in Review: FTC creates double-standard for bloggers, Twitter helps customer engagement, re-focus on inbound marketing. Plus free tools and more!
From the category archives:
c corporate blogging
ComMetrics weekly review: FTC to marketing via Twitter
by Urs E. Gattiker on 2009/10/11 · 11 comments 8,148 views
in c corporate blogging,social media diary,white papers research
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,494 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business
ComMetrics weekly review: Toyota to Razorfish via PRSA
by Urs E. Gattiker on 2009/10/04 · 15 comments 11,746 views
in a analytics tools,c corporate blogging,d business ethics,social media diary
ComMetrics Week in Review: Toyota damages Lexus brand, Mashable and TIME vs. FT and Razorfish: who is more wrong? Plus free tools and more!
Tagged as: best practice, buzz marketing, c blogging - case studies, damage brand, damage Lexus brand, FT, how to spend it Financial Times, KPI, social media, social media analytics, social media measuremennt, TIME vs. Mashable, web usability
Top 5 SEO secrets to WordPress
by Urs E. Gattiker on 2009/09/24 · 54 comments 25,707 views
in a analytics taking action,a analytics: rating and ranking - who's #1,c blogging - case studies,c corporate blogging
Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.
Tagged as: benchmark, best WordPress plugins, bonus tip, search engine optimization, SEO optimization with WordPress, snazzy title, social media analytics, social media monitoring, target audience, targeted traffic, wpSEO
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,765 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails
Best business model: Free to use, pay to play
by ComMetrics Team on 2009/08/27 · 23 comments 16,458 views
in c corporate blogging,d business regulation,d business SME
The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988) that provides a core set of free features to all users. But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter’s demise.
Tagged as: all things being equal, Apple iPhone, Arsenal, Barcelona, c micro-blogging Twitter, ceteris paribus, freeconomics, freemium, global brand, good practice, light version, Manchester United, marketing buzz, Nokia N97, pre-paid SIM cards, pro version, Real Madrid, revenue stream, risk management, social networks fail to make money, there is no free lunch, try for free pay to play
ComMetrics weekly review: Trabant to Obama via Copenhagen
by Urs E. Gattiker on 2009/08/16 · 14 comments 8,821 views
in c blogging - case studies,c corporate blogging,social media diary,white papers research
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that the Trabant returns to the Autobahn while we avoid building carbon-intensive infrastructure now instead of over-charging for CO2 emissions later? Have your say.
Tagged as: bettergovernance, carbon emissions trading, carbonfootprint, charts, eco-footprint, graphics, healthcare costs, info2share, metrics2watch, Obama, patch2do, policy2watch, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch
Will Twitter and Facebook save UBS?
by Urs E. Gattiker on 2009/08/07 · 14 comments 14,604 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,d business Fortune 500
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as: blogosphere, buzz marketing, c corporate blogging, c micro-blogging Twitter, client assets, corporate blog, corporate governance, Facebook, financial crisis, Fortune 100 companies, Friendfeed, Oswald Grübel, Qwerty keyboard, Rubik's Cube, social media measurement, standards, UBS, UBS hoax page on Facebook, why benchmark SM?
TV Guide and Business Week: Twins?
by Urs E. Gattiker on 2009/07/22 · 9 comments 11,065 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as: advertising revenue, blogosphere, Business Exchange, Business Week, c micro-blogging Twitter, editorial content, financial crisis, global audience, market niche, micro-blogging, printed media, publishers information bureau, TV Guide
ComMetrics weekly review: Qwerty to WEF
by Urs E. Gattiker on 2009/07/11 · 7 comments 8,531 views
in a analytics tools,c corporate blogging,social media diary
ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, info2share, metrics2watch, MyComMetrics, OECD, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability