Posts tagged as:

UBS

When should commenting on a blog entry be turned off? Considering time spent moderating comments, what is the return on investment (ROI)?

Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.