Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Posts tagged as:
Business Week
TV Guide and Business Week: Twins?
by Urs E. Gattiker on 2009/07/22 · 9 comments 11,053 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,638 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger