Many use Google Analytics, but are we all using it smartly? These 5 tips will help you get more out of your monitoring efforts.
From the category archives:
a analytics tools
Google Analytics: 5 steps for better success
by Dane John Cobain on 2013/08/13 · 7 comments 20,104 views
in a analytics tools,great guest posts,white papers checklists
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,318 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring
URL shorteners: Got a recommendation?
by Urs E. Gattiker on 2011/07/06 · 35 comments 95,279 views
URL shorteners are becoming increasingly popular for Twitter users and to track downloads and clicks – learn what to watch out for when choosing yours!
Tagged as: customer relationship management, do the baseline, Facebook, googlebot, media metrics, pagerank, performance measures, sCRM, SEO, SEO optimization, social bookmarking service, social media kit, social media measurement, twitter, uniform resource locator, URL Shortener
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,569 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 12,899 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,155 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,701 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: White House to Google Groups
by Urs E. Gattiker on 2009/11/01 · 11 comments 9,036 views
ComMetrics Week in Review: The Internet turns 40, Google Groups fails to live up to advertising for some, and the White House goes open source. Plus, free tools and more!
Tagged as: free Twitter tools, Google groups, hashtag inventor, hashtag pioneer, Internet anniversary, Internet birthday, iPhone, luxury brands, Obama open source, open source, publicity stunt, Tele2, Twitter tool, White House goes open source
ComMetrics weekly review: Toyota to Razorfish via PRSA
by Urs E. Gattiker on 2009/10/04 · 15 comments 11,746 views
in a analytics tools,c corporate blogging,d business ethics,social media diary
ComMetrics Week in Review: Toyota damages Lexus brand, Mashable and TIME vs. FT and Razorfish: who is more wrong? Plus free tools and more!
Tagged as: best practice, buzz marketing, c blogging - case studies, damage brand, damage Lexus brand, FT, how to spend it Financial Times, KPI, social media, social media analytics, social media measuremennt, TIME vs. Mashable, web usability
ComMetrics weekly review: Real Madrid to GM via Twitter
by Urs E. Gattiker on 2009/09/20 · 13 comments 16,116 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
ComMetrics Week in Review: 10 Downing Street losing against Twitter, Real Madrid and Barcelona battle it out, plus the best KPIs for social media analytics.
Tagged as: AC Milan, Arsenal, AS Roma, Bayern Munich, benchmark, Chelsea, Cristiano Ronaldo, FC Barcelona, FC Liverpool, GM brand building, Juventus Turin, Lionel Messi, Manchester United, Real Madrid, soccer, social media analytics, social media monitoring, top shirt sponsorship deals, virtual world revenues