Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as:
benchmark software,
best metrics,
best practice,
blog benchmark,
cost-benefit analysis,
Dell,
e marketing 101 KISS,
KPI,
micro-blogging,
ROI,
SMART metrics,
social media,
social media monitoring,
Twitter success
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as:
advertising revenue,
blogosphere,
Business Exchange,
Business Week,
c micro-blogging Twitter,
editorial content,
financial crisis,
global audience,
market niche,
micro-blogging,
printed media,
publishers information bureau,
TV Guide
How to tweet from Skype and retain a fully-searchable archive. This post gives step by step instructions to take advantage of another feature to use Twitter more effectively.
Tagged as:
archiving,
c micro-blogging Twitter,
chat,
Davos,
eMetrics,
free tool,
micro-blogging,
skype,
tweet,
using weak ties,
voice over ip,
WEF,
why benchmark SM?