Our summary of who we met in social media space, metrics trends and marketing buzz: Robert Murdoch – times two, Swiss Air Lines – another first, and Facebook.
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#bck09,
#bcrappi,
advertising revenue,
bcbs10,
bcli,
bottom line,
media channel,
revenue source,
Rupert Murdoch,
social media trends,
trendwatch,
virtual world revenues
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
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advertising revenue,
blogosphere,
Business Exchange,
Business Week,
c micro-blogging Twitter,
editorial content,
financial crisis,
global audience,
market niche,
micro-blogging,
printed media,
publishers information bureau,
TV Guide
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
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advertising revenue,
Business Week,
Claremont Courier,
Financial Times,
freemium,
from free to fee,
Inland Valley Daily Bulletin,
Los Angeles Times,
making online users pay,
Neue Zürcher Zeitung,
New York Times,
revenue source,
revenue stream,
social media marketing,
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